Whiteflash News

Top 10 Tips on How to Choose a Jewelry Store Elena Diamond Wedding Set There are thousands of jewelry retailers all competing for your business. This is incredibly liberating but can be quite daunting too. Which one do you choose? What do you base your decision on? How do you know that choosing jewelry store “X” is the best option for you?   It’s an important decision that is well worth doing a little resear... more

Top 10 Jewelry Looks at the Met Gala While most fashion recaps of the Met Gala have focused on the clothes, hair, and makeup, we've decided to take a closer look at the incredible jewelry worn by some of the celebrities, models and socialites that made up the exclusive guest list at Sunday's Met Gala. Here are our top ten favorite jewelry looks of the night:   1. Smash star Debra Messing looked absolutely smashing in a metallic silver dress by Kaufman Franco, and she highlighted the daringly low neckline pe... more

Top DIY Engagement Photo Shoot Ideas Having an engagement photo shoot—a fun, creative couples photo shoot around the time of your engagement, is a fun new idea that many couples are trying. Why? There are tons of benefits to getting a professional, or even a DIY, engagement photo shoot. First, it’s an opportunity to try out some of the fun settings and poses you wouldn’t use at a more serious wedding shoot. Second, it will give you some special memories of this very unique time in your life, and... more

Jewelry Trends at the Met Gala Forget the Oscars--the biggest fashion night of the year is the annual Met Gala, in which designers, socialites, actors, singers, and models all converge on New York City for the most elegant, most fashionable night of the year. The dresses all come from the world's top designers, and the jewelry all comes from the world's most exclusive jewelry designers. But even though the Met Gala is a night of unattainable fashion for most of us, there were still strong jewelry trends visible o... more

Whiteflash Launches A CUT ABOVE® Diamond Sweepstakes     Continuing their tremendously popular Facebook “Give it the Yes Vote and Win” contest series, Whiteflash Inc., leading retailer of ideal diamonds, engagement rings and fine bridal jewelry, announced today another impressive giveaway promotion. By casting a vote between the two members of their internationally acclaimed A CUT ABOVE® Super Ideal Diamond brand, each participant will be entered to win the diamond getting t... more

Upcoming Celebrity Weddings – Summer 2012 The beginning of May means the beginning of wedding season—so pull out those springtime cocktail party frocks, dust off those pastel peeptoe pumps, and get ready to dance the night away! But before you head off to the first of what is sure to be a whole season full of weddings, get yourself in the bridal spirit by checking out the details on these upcoming celebrity weddings!   1. Drew Barrymore and Will Kopelman – Barrymore, 30, and her fianc&eacu... more

Celebrity Engagement Rings—Without Diamonds! When you think of an engagement ring, you probably immediately picture a sparkling diamond solitaire, or perhaps a pave ring with a gorgeous princess-cut diamond in the center. And when you look at those incredible (and incredibly pricey) celebrity engagement rings in magazines and on gossip websites, you are usually looking at thousands (and sometimes millions!) of dollars of gorgeous, sparkling diamonds. But every so often, there is one celebrity who bucks the t... more

Verragio – A Name Guys Need to Know! Good news guys- when it comes to engagement rings a lady’s dreams and wishes were a lot harder to fathom in generations past. But today women are more involved in the selection of wedding rings than ever before in history. The advantage – less guesswork, less ground work, and less risk for you!     Verragio Engagement Rings and Wedding Ring... more

Local Jeweler or Online Jeweler? With the explosive growth of e-commerce in the last 10 years, there is not much that you can’t buy online today. But certain products seem to lend themselves to purchasing online, while others are more debatable. Diamonds and jewelry are items that most people would be naturally hesitant to purchase online, but a deeper look reveals a different picture. The local jeweler is being challenged like never before by online merchants. ... more

What is a Carat? If you are shopping for a diamond or diamond jewelry, most likely you have heard the word carat or karat thrown around quite a bit. The former refers to weight and the latter to purity. Each of these terms has its own distinct definition, although they are both derived from the same word. And both are very different from the common vegetable, the carrot, and the ^ symbol used in editing , the caret.   Carob  and Diamond o... more