Below are actual emails we receive from happy Whiteflash customers on a daily basis.
They are reprinted in un-edited form except where necessary to protect the customer’s
privacy. The pictures of diamond engagement rings and custom jewelry design projects
embedded on the page give an indication of the kinds of jewelry we are producing
along with the experiences customers are having upon receipt of their orders.
For independent online reviews of Whiteflash you may want to visit third party review
sites such as iVouch.
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Exceptional customer service!
The quality of their diamonds is only surpassed by the quality of their service. I bought an engagement ring from Whiteflash and it was a great experience from start to finish. The team was helpful, informative, didn't apply any pressure and best of all, they actually respond quickly to emails! If only my insurance company would do the same.
I would HIGHLY recommend buying from Whiteflash (I know I will be again!)
12/9/2011, Carl C., Canada
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Expectations exceeded once again!
The ring arrived promptly and matched her engagement ring just like she wanted. I just wanted to let you know and thank you for all the great service. WhiteFlash has exceeded my expectations once again. Thanks for all the help and Happy Holidays!
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Gorgeous 10 Year Anniversary Gift!
The ring is beautiful! It exceeded my expectations. Thank you so much for making the process so easy. We had a great time in Vegas and I was so happy to come home wearing my gorgeous 10 year anniversary gift.
12/1/2011, Adrienne A., Canada
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Amazing Experience!
I got to hear about Whiteflash through a friend who purchased his engagement rings from them. He only had great things to say. But I was skeptical about the whole buying and shopping experience let alone the security and assurance of online diamond shopping
After shopping around at local jewellers in Melbourne, I was dissapointed at the quality and pricing of the designs available. Hence I decided to give Whiteflash a shot. I was really impressed with their custom designs and range of diamonds, however being a skeptic, I thought they could have easily photoshopped these pictures and have a really awesome web designer to design their site. But I decided to inquire anyway.
I was really impressed with their prompt and excellent service, especially their online chat and vast knowledge and expertise. I just received my ring yesterday and it is way better than the photos on the site .
12/1/2011, Jay T., Australia
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Simply the best company I have ever dealt with!
Whiteflash is truly outstanding, it leaves you wondering, what if the rest of the business world was like this?
My experience buying an engagement ring started out the same as many others, visiting the usual Toronto area brick & mortar jewelry stores.
After visits to many different retailers I was frustrated with the inability to view multiple diamonds at once. I was uncomfortable with how hard they were pushing J-I color stones, when I was looking for an H or higher color stone. After being told multiple times by the salesman at the best of the lot that no one can tell the difference between an I color and a D color stone (despite the fact that the only D color stone they had was .2 carat, pretty hard to see color in a stone that small), I finally told the salesman that I was not going to buy anything that was not at least an H. It was then he finally narrowed his search to H or higher and we found 2 diamonds available across the entire network of stores (Canada's biggest jewelry retailer, with the annoying radio ad).
I went home and began to search for diamonds online to compare prices. I can't remember exactly what I typed in to google, because I can't replicate it, but one of the first three results was pricescope.com and the rest fell into place as it has for so many others. The holloway cut adviser was the first tool that I found very useful, however it didn't exclude the diamond I had placed a deposit on since it scored very well on the HCA. The real gems were the forums where my education on diamonds began in earnest. Luckily when I went back into the B&M store three days later armed with the knowledge of what good arrows should look like, I quickly realized how poor their cut quality actually was & I took the refund of my deposit.
The pricescope forums lead me to visit the online sites of the three top tier companies recommended there, and it was the wide selection of settings & the glowing reviews of their customer service that had me leaning towards Whiteflash above the two others.
They didn't disappoint.
I registered as a member on the Whiteflash website on November 6th. I was stunned at the ease with which I could view pictures of multiple diamonds, their Ideal scope, arrows & hearts images. When I checked my email in the morning on November 7th, I had received an email from Victoria welcoming me to the site. I responded with an email that listed 5 diamonds (by AGS number) I was interested in and if she would be kind enough to call me with a gemologist to discuss them. Two hours later I received a call from Bob, one of their graduate gemologists. He assured me that all of the diamonds I had selected were excellent stones, and that if it were his choice he would go with the one that had the least color, an F color stone, VS1 clarity in this case.
I placed the order that day & received the order confirmation a few hours later, I promptly went to the bank and wired the money.
That night I was reviewing my list of 5 diamonds and realized that a stone that was slightly bigger with a slightly better ideal scope image and a slightly better hearts image on my list was only a $100 more. I contacted Victoria and asked her to make the change, she did: promptly and efficiently. Over the next week I exchanged 30 emails with the team at Whiteflash; Victoria, Randi, Vera, Alan & Becca, reviewing the pictures of the finished product in detail and asking for further shots from different angles. All of them were warm & a pleasure to deal with, so different than my experience in the B&M stores. We discussed everything from the stone to the setting, the pictures, mounting, engraving & Alan over the phone helping me get the fedex shipment through Canadian border services at the very end (fedex's mistake), all of it done very professionally on their end.
I received my diamond the morning of November 15th, 5 business days after placing the order. The pictures they had sent via email had me very excited, but honestly, they did not do the actual finished product justice. The ring is simply amazing, it is the finest piece of jewelry I have seen during this entire process, the stone is blinding, brilliant and shows a great deal larger than it's .717 carat weight. The setting (iris style) is spectacular, lucid, and lovely. The quality of their mounting skills is unparalled in my opinion.
Every single recommendation I give on engagement ring purchases from this day forward will point in one direction only: Whiteflash.com.
Thank you very kindly Whiteflash, I will let you know how the presentation goes, but she is going to love it, I know it already.
11/17/2011, Sandeep S, Canada
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Great experience, the 'Perfect' ring and a happy fiancee!
Whiteflash came highly recommended and I was not disappointed! I was feeling lost in my search for the right diamond to propose with until I looked at whiteflash's website where I could see pictures of the actual diamonds along with the grading reports and other details. The diamond consultant was excellent and when I asked her to personally inspect a particular stone for me she did so straight away and was able to reassure me of its quality and 'eye-clean' appearance.
I was late in deciding that I wanted a custom platinum setting and although I was initially quoted 6 weeks to prepare the ring, the job was done in just 4 weeks. The CAD did not do it justice! The final ring is absolutely perfect! My proposal was accepted and my fiancée cannot stop looking at her ring even weeks later!
Thank You Whiteflash. My fiancée now has a beautiful ring with an amazing hearts & arrows diamond as well as the grading certificate, valuation, diamond tools/viewer, presentation box and professional photos of the ring. She could not be happier and so am I! Importantly, the price was very competitive and the final ring is worth much more than I paid for it. As an Australian customer I took advantage of the strong Aussie dollar. I paid tax (GST 10%) when we brought the ring home but no duty because of the US-Aus agreement. The customs officer also offset my $900 tax free allowance against the cost of the ring to reduce the tax I paid.
11/11/2011, Daniel G, Australia
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Truly a piece of art!
We picked up the ring yesterday morning. It is so delicate and beautiful! Truly a piece of art. :) I love how the diamond sparkles even in dim lighting.
I look forward to working with Whiteflash again!
11/11/2011, Eva M, Canada
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Fantastic - I was extremely happy!
I picked up the ring yesterday and I was extremely happy! The quality is fantastic and the ring sparkles like I had hoped. You and your team were a pleasure to deal with from the start. Thank you for all of your patience with me. The shipping process was great, I like how I recieved updates while the ring was being built. The little extras such as the ring box, kit, certificate, report, and pictures was a very nice touch.
I will recommend all of my friends to look at whiteflash. Infact I have already sent your contact information to a good friend who has also been shopping around too..
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She needs to be careful when she drives!
The ring was a hit! It's gorgeous and I catch her just staring at it from time to time. She needs to be careful when she drives.
I had a really good experience with Whiteflash and thanks for being patient and helping me through my indecisiveness.
Might be coming back in the near future for some wedding rings.
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Can't wait to propose!
I wanted to say that the engagement ring you made is amazing...the cut is out of this world. Almost glows in the dark. I love the whiteflash logo on the band and how smooth and well made the whole setting is (inside and out).
You all must be very proud to work for a company like this. The whole team delivered as promised and went beyond my expectations. Even the box is perfect! And I am always a tough customer...haha. Whatever you need for reviews or anything I can do to spread the word just let me know.
I can't wait to propose!
11/7/2011, Anthony C, USA
